Sunday, April 01, 2007


Search Marketing Consultant

Melbourne, Australia-based Ash Nallawalla has 20+ years of Asia Pacific experience in manager to director-level positions in product marketing, product management, sales, search engine marketing and CRM. Past employers included Deloittes, PWC, Unisys, Hayes Microcomputer Products, Tennyson Technologies, Selectica, Macromedia, Melbourne IT and Sensis.

He is currently a Strategy Consultant, Direct Banking Digital, National Australia Bank (NAB) helping them full-time on their 3-year online strategy and social media strategy.

He also operates trainSEM, which offers online SEO training.

His domain expertise is in search engine marketing: pay-per-click ad management, search engine optimisation, and click fraud detection.

Blog: Net Magellan